Caroline Nicholas
Caroline established Hill & Holler Herbal Company as a way to celebrate her mountain heritage, reconnect with old family traditions, and revive the practice of old-fashioned Appalachian herbalism. She handcrafts tea blends, medicinal salves, lip balms, and other body care items using organic herbs (most of which she either grows or forages her self). Hill & Holler Herbal Co. champions accessibility and sustainability, making items like specialty teas and sustainable products more approachable to local audiences while actively working to preserve both the culture and ecosystems that make West Virginia wild and wonderful.